
This is a screen shot of an actual campaign D2P ran on April 20, 2010.
What you can see here which is typical of our pURL campaigns is the incredibly quick response it creates. The pURL campaign was delivered around 9:30am and in between 9 and 10am 188 emails were opened which generated 103 visitors to the website. By 11am we had 21 Leads.
The sales people love it as they sit glued to their monitors watching the stats racking up as prospects visit the website. But these are not any faceless statistics, the sales people can see instantly that "Bill" forwarded the email to 3 people, has looked at 5 pages on the website, stayed 6 minutes and is obviously interested.
What D2P has found is that following up these interested people is just as productive as taking an enquiry and leads to sales.