Why pURLs Work

Typical Direct Marketing Campaign

In a normal direct marketing campaign you deliver your message to your contact list. This creates a whole chain of events that eventually results in some enquiries.

Direct marketing can be inexpensive and 6 good enquiries are not to be sniffed at.

However, in between you delivering the message and receiving the enquiry there are some very important things happening that directly effect the success of your business. Unfortunately with normal direct marketing you cannot see, measure or influence these events.

pURLs change all that

pURL Campaign

The obvious benefits of pURLs lay in the personalisation, people are much more inclined to click on a link with their name in it. Targeted campaigns will always out perform general campaigns.

Personalisation and targeting benefits amount to pURL campaigns outperforming direct marketing by a factor of 300-400%. Impressive but that is not even the main benefit.

pURLs are like an Iceberg

The main benefit and power of pURLs, like an iceberg, are not immediately obvious.

Regardless of the medium, for every enquiry you receive there are another 3-5 people who are interested but don't enquire. These people buy - maybe from you, maybe not but while these people remain anonymous you are powerless.

pURLs tell you who is interested and what they are interested in, even if they don't enquire.

Whether you are looking to generate new business and customers or more business from existing customers pURLs are the game changer that multiplies the effectiveness of every other revenue generating activity you do.