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Hi John,
I just wanted to send you a quick thank you for your excellent work with the Purl campaign.
I have been having some very positive feedback, and the whole design and implementation is very professional.
I look forward to doing the next one in the not too distant future.
Kind Regards
Ewen Donaldson
Managing Director
Vivad (Aust) Pty Ltd
What is a pURL?
pURL is the acronym for Personalised Uniform Resource Locator (pURL). pURLs or personalised URLs are the absolute latest in Direct Marketing technology.
Essentially the pURL technology allows you to easily create and track a personalised website for each of your customers and prospects with their name as part of the address.
If you would like us to send you an example of a pURL: contact us
And why do I need pURLs?
The answer to that is very simple – pURLs work.
pURLs dramatically increase the response rate, conversion rates and Return on Investment of your direct marketing campaigns.
• Including the contact’s name in the link results in a 300%+ increase in responses.
• Having a one on one conversation with your prospects dramatically increases conversions.
• All interactions with the campaign are recorded so your sales staff have a hot list of prospects to work with.
• Segment your contact list and make different offers to different sections of your contact list.
The bottom line is using pURLs in your communications with your contact list will dramatically increase how much business you do with that list.
